The Great Baby Boomer Business Shift (Daily Life 2024, by Jean-Luc Barmaverain) - Swiss Press Award

Jean-Luc Barmaverain
Cugy (VD), le 22 Avril 2023. Reportage et mise en image de la conservation et du tri d'objets intergénérationnels. Vaisselle et mobilier. Photos: Jean-Luc Barmaverain
Le magazine de la Fédération Romande des Consommateurs FRC Mieux Choisir
Photo / Daily Life
2024
Jean-Luc Barmaverain
The baby boomer generation experienced the Trente Glorieuses (Glorious Thirty). They regularly went on vacation, bought and accumulated furniture, dishes, clothes, and all sorts of objects. Wardrobes, cupboards, and drawers are overflowing. And as this generation ages, the question arises of passing on to younger generations everything they have amassed. This report illustrates the challenge of this sorting process.