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This is how much On earns with its sports shoes (Swiss Press Text 2025, by Eric Breitinger) - Swiss Press Award

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Text
2025

Eric Breitinger

The Swiss shoe brand On, promoted by Roger Federer, has its products manufactured in Vietnam. Customs documents show that On pays just under 18 Swiss francs for the "Roger Advantage," for example. Consumers pay 190 francs for the same. On pays its seamstresses in Vietnam low wages. The three Swiss On founders and their two managing directors paid themselves a total of 19 million francs for 2022.

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