The office balance sheet of the Bern municipal councils (Swiss Press Online 2015, by Hanna Jordi) - Swiss Press Award

Derbund.ch

Hanna Jordi

A successful example of a convergent presentation by the "Bund" local editorial team was the midterm review of the Bern municipal councils. In print, five commentary-based politician portraits were published on a double-page spread. Instead of headshots, the analyses were illustrated with photos of the respective municipal council offices. Under the title "Who Works Here?", the Bund's online editorial team took a playful approach to the subject: They presented the office photos to an office professional, the head of maintenance cleaning at Faro AG, and had him create psychological profiles of the office owners (www.buerobilanz.derbund.ch). In a quiz, readers were able to test their own judgment and match the offices to the executive members. The office review (www.buerobilanz.derbund.ch) was ultimately part of the midterm review dossier, which included the municipal council portraits – naturally including a survey on who had done their job best.