The blowhards (Swiss Press Text 2015, by Andreas Lukoschik) - Swiss Press Award

Y Mag 11

Andreas Lukoschik

A portrait of Adrian Steiner, a native of Schwyz. He runs a small company that manufactures all (!) of the coffee machines for Starbucks worldwide. This article shows how, with his unique, highly human approach to business management and negotiation, he manages to maintain a harmonious and creative business relationship with an international giant like Starbucks – with very Swiss virtues, in other words.