New trends in political marketing (Swiss Press Video 2014, by Cecilia Mendoza) - Swiss Press Award

Http://www.rts.ch/g/Lw8T

Cecilia Mendoza

Coverage of the Geneva State Council elections: Politicians are no longer hesitant to invest heavily to convince public opinion. Pierre Maudet, Luc Barthassat, Antonio Hodgers, and Céline Amaudruz are among the political figures of our republic... rightly or wrongly?