Who lays the most beautiful egg in the nest? (Swiss Press Online 2012, by Beat Rechsteiner) - Swiss Press Award

Jungfrau Zeitung

Beat Rechsteiner

The editorial team of the Jungfrau Zeitung optimally involved its readership in its Easter coverage. They invited readers to paint Easter eggs, had the submitted works of art rated online, and ultimately crowned the most beautiful Easter egg in the Jungfrau microcosm. The editorial team documented the entire process journalistically in a series of articles with a variety of feedback options. The articles were published and linked over the course of several weeks.