79 heads for Interlaken (Swiss Press Online 2012, by Beat Rechsteiner) - Swiss Press Award

Jungfrau Zeitung

Beat Rechsteiner

The editorial team of the Jungfrau Zeitung approached the 2011 Interlaken municipal elections in a particularly innovative way. They conducted short interviews with all 79 candidates and analyzed their statements to determine their position on the political spectrum. They published the cartographic overview on all online channels and in print, and the profiles were published exclusively and interlinked on the online portal. The Jungfrau Zeitung thus offered readers the best possible overview of the candidates, laying the foundation for an intensive pre-election debate both within and outside the newspaper.