Mammut aims for mountain monopoly (Daily Life 2019, by René Ruis) - Swiss Press Award

René Ruis
mammut à Seon
Le Temps
Photo / Daily Life
2019
René Ruis
After a period of decline, the Aargau-based mountain equipment manufacturer is now focusing on better customer support. "Our goal: that when our customers think 'outdoor activities,' they think Mammut," says CEO Oliver Pabst.
