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Mammut aims for mountain monopoly (Daily Life 2019, by René Ruis) - Swiss Press Award

mammut à Seon
mammut à Seon
Photo / Daily Life
2019

Mammut aims for mountain monopoly

René Ruis

After a period of decline, the Aargau-based mountain equipment manufacturer is now focusing on better customer support. "Our goal: that when our customers think 'outdoor activities,' they think Mammut," says CEO Oliver Pabst.

Le Temps

Photo / Daily Life
2019

René Ruis

After a period of decline, the Aargau-based mountain equipment manufacturer is now focusing on better customer support. "Our goal: that when our customers think 'outdoor activities,' they think Mammut," says CEO Oliver Pabst.

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