A new version is available.

We've updated our website. Please click the button to download the new version.

Download now

26

Swiss influencers have a follower problem (Swiss Press Online 2018, by Timo Grossenbacher) - Swiss Press Award

Back

Swiss influencers have a follower problem

srf.ch

Online
2018

Timo Grossenbacher

"Fake followers" are like doping. Everyone knows it happens, but proving it is significantly more difficult. SRF Data has, for the first time, dug into the phenomenon and examined 115 Swiss Instagram influencers. The result: Almost a third of the supposed target audience doesn't even exist. The accompanying video explores who benefits from this—and who loses.

Author
Timo Grossenbacher / Swiss Press Award

Timo Grossenbacher

Projektleiter Automated Journalism, Zürich, 1987

Timo Grossenbacher, born 1987 in Solothurn, is a team lead for automated journalism at Swiss publisher Tamedia. Prior to that, he used to be a data journalist working with the Swiss Public Broadcast (SRF) and won several renowned prices for his work. He studied Geography and Computer Science at the University of Zurich and completed an advanced diploma in data science (DAS).

Learn more
Back
Share
To the top