Cardboard cutouts as fans (Sports 2021, by Alexandra Wey) - Swiss Press Award
Alexandra Wey
Pappfiguren im Stadion Letzigrund in Zuerich vor dem Fussball Challenge League Spiel zwischen dem Grasshopper Club Zuerich und dem FC Aarau am Freitag, 19. Juni 2020. GC startet die Aktion "GC glaubt nicht an Geister!" und laesst seine Fans als Pappfiguren live an allen GC-Heimspielen auf der Tribuene sitzen. (KEYSTONE/Alexandra Wey)
Neue Zuercher Zeitung / diverse Medien
Winner
Photo / Sports
2021
Alexandra Wey
The fans are there, but much quieter than usual: the Swiss football championship resumes on 19 June – but the stands must remain empty because of the pandemic. To give the “ghost-games” more of a friendly atmosphere, GC offers its fans “almost life-sized” cardboard cut-outs of themselves. These will go in the stands of the Letzigrund stadium in Zurich during home games. This is their debut, just before the match against Aarau, the first since the Covid-break. The campaign’s tag-line is “GC doesn’t believe in ghosts.” Notwithstanding the absence of a living breathing audience, Zurich win 5-0.
Interview with Alexandra Wey
