Who are we on the internet? We tested it – with a puzzling result (Swiss Press Online 2022, by Anja Lemcke) - Swiss Press Award

Neue Zürcher Zeitung

Anja Lemcke

Data protection is incredibly important. Yet no one seems to care. We, Sascha and Florian, wanted to change that. We collected all the data that companies hoarded about us and handed it over to a data journalist we didn't know. She used it to write shockingly accurate portraits. In the end, we discovered who was making money from our data.