The unknown side of the Rolex empire (Swiss Press Text 2024, by Antonio Fumagalli) - Swiss Press Award
Neue Zürcher Zeitung
Text
2024
Antonio Fumagalli
In my article, I shed light on the background of the Hans Wilsdorf Foundation, which owns all shares of the global brand Rolex. Thanks to its discreet power, it is referred to in Geneva as a "state within a state." Is it merely the friendly facade of the empire?
