Under the yoke (Swiss Press Text 2025, by Pascal Amri) - Swiss Press Award
NZZ am Sonntag Magazin
Text
2025
Pascal Amri
No one has shaped the Bernese Oberland like Urs Kessler, CEO of the Jungfrau Railways. He transformed farming villages into vibrant tourist metropolises and turned the Jungfraujoch into a sneaker attraction. But his methods are controversial. Who is this man? And how does he go about it? To find out, I accompanied him and analyzed previously unpublished material.
