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Under the yoke (Swiss Press Text 2025, by Pascal Amri) - Swiss Press Award

NZZ am Sonntag Magazin

Text
2025

Pascal Amri

No one has shaped the Bernese Oberland like Urs Kessler, CEO of the Jungfrau Railways. He transformed farming villages into vibrant tourist metropolises and turned the Jungfraujoch into a sneaker attraction. But his methods are controversial. Who is this man? And how does he go about it? To find out, I accompanied him and analyzed previously unpublished material.

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