The magic of today's fair (Swiss Press Text 2011, by Richard Ammann) - Swiss Press Award

"Der Arbeitsmarkt" - Fachzeitschrift für Arbeit und Beschäftigung, 8004 Zürich

Richard Ammann

An article written to mark the 100th anniversary of the Swiss Market Association explores the transformation of this trade from a basic supplier to its current significance as a meeting place offering a shopping experience and entertainment value. It also features a snapshot of the May Market in Brugg, Aargau. Complemented by an interview with the association's president, Jürg Diriwächter, entitled "How do you become and remain a market trader?"